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KSHPRM FALL CONFERENCE
WEBSITE DEFENSE AND ACTIVE SHOOTER RESPONSE
Benjamin Franklin once said, "By failing to prepare, you are preparing to fail." This is particularly true in business, where events that threaten an institution's operations can occur at any time.
Is Your Hospital Marketing Team Putting Defenses In Place?
There Are Four Types Of Destructive Website Vulnerabilities That Hospital Marketing Personnel Must Be Aware Of and Must Be Prepared To Defend Against:
1. Website Control Attacks & Website Resiliency Failures
2. Database Security Attacks and Database Theft
3. Criminal Demand Attacks and Ransomware
4. Compliance Failures
HOW DOES YOUR WEB VENDOR MEASURE UP AGAINST THESE THREATS?
1.) COMMON HOST WEBSITE VULNERABILITIES
2.) LACK OF ENCRYPTION FOR SENSITIVE AREAS OF WEBSITE
3.) LACK OF RESILIENCY COMPONENTS AND STANDARDS
4.) LACK OF EXPERTISE IN HEALTHCARE OR HIPAA THREATS
5.) OLD AND OUTDATED DESIGN PLATFORMS
THESE ARE THE FOLLOWING COSTS
1.) PUBLIC RELATIONS DAMAGE AND LOSS OF TRUST
2.) LEGAL COSTS, LAWSUITS AND FINES
3.) EXTORTION COSTS AND OPERATIONAL LOSSES
4.) LOSS OF MEDICARE AND MEDICAID REIMBURSEMENT STATUS
ACTIVE SHOOTER THREATS ARE EXPLODING
QUICKLY NOTIFYING STAFF - WHAT STEPS ARE YOU TAKING?
1) Localized Institutional Threats
2) Threats Against Schools And Communities
3) Hospital Comprehensive Response
HOW QUICKLY CAN YOU MASS NOTIFY:
FACILITIES AND SECURITY
MANAGEMENT
HR AND STAFF
GENERAL VISITORS AND FAMILIES
MEDIA AND COMMUNITY
WHEN TRADITIONAL COMMUNICATIONS BREAKDOWN HOW
PREPARED ARE YOU TO USE OTHER MASS COMMUNICATION RESOURCES?
PHONE SYSTEM COLLAPSES
WEBSITE COLLAPSES
INTERNAL SYSTEMS ARE HACKED
DO YOU HAVE:
WEBSITE BASED MESSAGE BOARDS?
CAN YOU PLACE AN ALTERNATE SITE ONLINE AT YOUR WEB ADDRESS?
DO YOU HAVE ALTERNATE ONLINE FORMS READY ONLINE FOR CONTINUITY IN CASE YOUR LOCAL HOSPITAL NETWORK IS HACKED?
Marshall County Hospital
Twin Lakes Regional Medical Center
Methodist Hospital
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